Go To Market
Global Go To Market Strategy and Commercial Leadership
Building and executing scalable go to market models across direct sales, distributors, and partners in North America, Europe, the Middle East, and Asia.
Proven Expertise
Fernando Arce-Larreta
Executive Leader | Sales & Operations
Fernando Arce Larreta is a global commercial and operations leader with deep experience across industrial manufacturing, energy, oil and gas, utilities, and mining.
He has held senior executive roles in organizations ranging from early stage manufacturers to multibillion dollar global enterprises, with responsibility for full P&L ownership up to $620 million, revenue targets up to $220 million, and global teams of up to 60 people.
His career is defined by building scalable go-to-market strategies, leading turnarounds, integrating acquisitions, and driving sustained revenue and margin growth across international markets.
What Colleagues Say
Proven Track Record of Excellence
Quantifiable results that demonstrate transformational leadership across global industrial markets
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Revenue Generated
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P&Ls Transformed
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Team Members Led
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Average Order Intake Growth
Career Highlights
Key achievements and leadership impact across global industrial markets
Drove large-scale revenue growth across global industrial and energy businesses, leading commercial organizations responsible for P&L ownership, market expansion, and multi-region sales execution at GE, Baker Hughes, and Aggreko.
Built and scaled high-performing sales and distribution teams, implementing structured sales processes, channel strategies, and compensation models that consistently increased market share and customer penetration.
Led commercialization of innovative industrial technologies, translating complex technical solutions into clear customer value propositions that accelerated adoption and unlocked new revenue streams.
Expanded businesses into new markets and segments, including international regions and adjacent industries, through distributor development, strategic partnerships, and enterprise customer engagement.
Recognized as a collaborative, results-driven commercial leader, known for aligning cross-functional teams, strengthening customer relationships, and delivering sustainable growth during periods of transformation.
Organizations Supported and Grown
Areas of Expertise
Deep experience across strategic functions and operational disciplines
Revenue Growth
Revenue Growth, Turnarounds, and Sales Transformation
Leading underperforming businesses, product lines, and regions through structured sales restructuring, pricing discipline, and KPI driven execution to deliver rapid and sustained growth.
Proven Expertise
Product Strategy
Product Strategy and Commercialization of Industrial Technologies
Repositioning products from transactional offerings to engineered solutions, defining value propositions, pricing strategies, and launch frameworks that drive adoption and margin expansion.
Proven Expertise
Channel Strategy
Channel Strategy, Partnerships, and Distributor Development
Designing and managing global channel ecosystems, integrating distributors and partners, and aligning incentives to maximize market coverage and customer engagement.
Proven Expertise
P&L Leadership
P&L Leadership, Forecasting, and Operational Alignment
Owning full P&L responsibility, improving forecast accuracy, implementing SIOP and CRM driven processes, and aligning sales with operations, supply chain, and finance.
Proven Expertise
M&A
Mergers, Acquisitions, and Integration Execution
Leading acquisition due diligence, post acquisition integration, and commercialization to deliver rapid value creation and incremental revenue.
Proven Expertise